Mission and Objective

---

To incorporate BBB’s dynamic interactive In Pursuit of Ethics program into schools, businesses, government agencies, and other organizations, to create awareness and to enhance the level of ethical standards and principles of everyday decision making.

In Pursuit of Ethics aspires to assist employees and students in recognizing that ethical questions can stem from everyday dilemmas. This program seeks to raise individuals’ self awareness regarding their decision making processes and the possible consequences for both themselves and others involved. With increased recognition of their actions, comes the ability to make better choices. In Pursuit of Ethics program is a shared experience that will unify your organization’s principles.

“I thought the videos were done really well. I was really happy with it.”

“Over the years, I have taken many different ethics classes and the one that I’ve liked the most is the Better Business Bureau program.”

“Through BBB’s Pursuit of Ethics program, students learn how to apply honesty, fairness and other important character traits to real-life situations. Learning how to apply the traits is key."

"100% of my students felt that the module helped them better understand or reinforced the way they felt about honesty in the workplace. Just knowing right from wrong isn’t enough—people have to CHOOSE right from wrong.”

“I would definitely tell people, if you have to take an ethics class, this is the class to take!”

“The program led to some very interesting conversations in my classroom. It was a good starting base for deeper classroom discussions on ethics. Both students and teachers thoroughly enjoyed it. I plan to use it again next year.”