Privacy Policy

Privacy Policy
Revised October 2, 2017

The following is the Better Business Bureau online privacy policy,  which governs how visitor information (your information) is gathered and  used on BBB Internet sites, including the sites of our affiliated  organizations, Council of Better Business Bureaus, independent BBBs, BBB  Institute for Marketplace Trust and the Advertising Self-Regulatory  Council (collectively referred to as “BBB”).  Please take a few minutes  to read this policy carefully.

Please note that BBB Wise Giving Alliance has a separate privacy policy published on

Your Information that BBB May Collect Online

You can affirmatively submit to BBB certain user information  pertaining to your interaction with BBB.  User information may include a  search query (such as the name and location of a business or charity)  or other information as described more fully below.  You can also  provide location information (so that you can search near you or in an  area you specify), or billing or donation information.  We also may  infer your geographic location based on your IP address or other  information.  User information may also include information pertaining  to a marketplace complaint, such as your name, postal and e-mail  address, phone and facsimile numbers, vehicle information such as  vehicle identification number, and description of the complaint or  customer review.

When you submit a comment to a blog post on the BBB website, you also  submit your name and email address to BBB. BBB may share that  information with a third party, if a third originated the blog post.  When you apply to be a BBB arbitrator, you submit your name, address and  other contact information, and information about your qualifications.  BBB may also collect information from a business that inquiries about  National Partner sponsorship, BBB accreditation, conference attendance  or program participation, some of which could constitute identifying  information about a sole proprietor, as well as identifying information  from individuals acting in their business capacity. If you report a scam  through BBB Scam Tracker, you submit to BBB your name, state/province,  postal code, email address and, if elected, telephone number.

Some applications on BBB websites to which you may submit comments or  other information are administered by third parties. These applications  collect, use and share information under third party privacy policies.

BBB’s websites are not designed with the purpose of attracting any  person under age 13. BBB does not knowingly collect or maintain any  personal information from children under the age of 13.

How BBB Uses Your Information
We will use  information you affirmatively submit to BBB for the purpose for which it  is submitted, such as to reply to your email, handle your complaint,  publish your customer review or comment, process billing and donation  transactions, register your participation in an event, respond to  requests related to program participation, review applications to be a  BBB arbitrator, and publish your scam report. We may also use such  information to provide operational notices, in program record-keeping  and to conduct research on industry marketplace practices. We may  publish aggregate data, but the aggregate data will not include any user  information you provided to us.  At this time we do not respond to “do  not track” signals issued by web browsers. We may contact individuals  registering for events with information about other BBB events or, if  relevant, membership or sponsorship opportunities.

We may use third party contractors to act on our behalf, and these  contractors are obligated to not disclose or use your information for  other purposes.

At certain points where your information is collected on our site,  there may be a box where you may indicate you would like to be on a  mailing list to receive information about BBB or its affiliated  organizations. This election box only appears in places where the  service collecting your information maintains such lists. You can remove  your name from a BBB mailing list by utilizing the appropriate  unsubscribe feature contained in the emails.

Cookies and Other Persistent Identifiers
BBB or  third parties we contract with may use persistent identifiers such as  cookies, embedded scripts, beacons, tags and similar technologies for a  number of purposes, such as to provide easier site navigation, access to  forms, analytics and advertising. You can still use BBB’s websites if  you have set your browser to reject cookies, but it may prevent you from  viewing or accessing some of the features of our sites.

Uses of Persistent Identifiers for Analysis and Advertising
BBB  or third parties may use identifiers to generate certain kinds of site  usage data, such as the number of hits and visits to our sites. This  information is used to understand how visitors use our sites and provide  better services to you. BBB or third parties may also use identifiers  to personalize the display of sponsorships or advertisements and  customize the content you see while using our sites and sometimes while  visiting other websites (see Your Ad Choices below).

BBB may transfer, or allow third parties to collect, analytic  information about your visit to BBB websites to help us improve our  websites and better serve you when you visit us online in the future.   Analytic information may include such identifiers as your browser type,  IP address, referring site URL, web pages you view and links you click  on while navigating within our sites.

Your Ad Choices
BBB may allow third parties to  collect and use information about your browsing activity on our website  in order to serve you more relevant ads based on your interests. BBB  adheres to the Digital Advertising Alliance’s Self-Regulatory Principles  for Online Behavioral Advertising, which provide consumers with notice  and choice about interest-based advertising. On pages where we allow  third parties to collect data for interest-based ads, you will see the  notice “Your Ad Choices” near the link to the Privacy Policy. 

When you  receive an ad based on your interests, you will see the Advertising  Option Icon  in or near the ad to provide you with notice that the advertisement is  tailored to your possible interests as inferred from your browsing  activity. To learn more about interest-based advertising, click here. To opt out of future interest-based advertising, click here.  You will still see ads, but they will not be based on subjects or  products that the advertiser thinks may be of interest to you.

Other Ways Your Information May Be Shared
Inquiries, Complaints and Reviews

In order to process a complaint, BBB may send the complaint to the  business (which may be outside of your country), handle the complaint  itself, or refer the complaint to another appropriate organization for  handling. BBB may handle complaints against foreign businesses or BBB  may refer such complaints to an appropriate foreign organization.  Depending on the type of complaint, BBB will provide complaints to the  company complained about and, in some situations, to the company’s  franchisor or licensor for quality control purposes. BBB may also send a  customer review to the subject business (which may be outside of your  country). By completing a complaint or review form or sending us a  request or inquiry, you are authorizing us to forward your information  to the appropriate BBB office or to the proper business.

BBB Scam Tracker

We will publicly post your description of the reported scam on the  BBB website along with your postal code.  We will share your name,  state/province, postal code, email address and other information you  submit with other BBBs administering BBB Scam Tracker.  We may also  share this information with governmental agencies, law enforcement and  other appropriate organizations for investigation.  With your consent,  BBB may share your information in response to media inquiries.

Other purposes

BBB may also share your information under the following circumstances:

  • We routinely share complaint and Scam Tracker information with the  Federal Trade Commission for its consumer protection activities.
  • We respond to requests from governmental agencies or where required  by law (such as by subpoena, investigative demand, court order or  regulation).
  • We may share information where our records indicate a company may be  engaged in fraudulent activity or other unfair or deceptive practices  that we believe should be referred to a governmental agency or a private  organization whose work is consistent with the BBB mission;
  • We may share information with appropriate governmental authorities,  where warranted by a company's failure to (i) participate in BBB or CBBB  self-regulatory programs; (ii) follow procedures or implement a  decision of BBB EU Privacy Shield or (iii) participate in or honor the  recommendations of the National Advertising Division, Children's  Advertising Review Unit, National Advertising Review Board, Electronic  Retailing Self-Regulatory Program, or Online Interest-Based Advertising  Accountability Program.
  • We may share information with appropriate persons or governmental  authorities, where your communication suggests possible harm to others.
  • We may share business information with third parties for such  purposes as allowing search engines to identify BBB accredited  businesses, or for quality control purposes of franchisors or licensors.

International Transfers
If you are visiting our  site from outside the United States, be aware that your information will  be transferred to, and maintained on, computers located within the  United States.  The collection, use, retention and any other processing  of your information will be governed by United States law and further by  the specific jurisdictions within the United States where that  information is stored.

If BBB changes this policy in the  future, we will post the changes here and indicate the date of the  changes at the top of the policy.

Problems or Complaints with BBB Privacy Policy
If you have a complaint about BBB compliance with this privacy policy, you may contact us at